Profile

The Canadian Franchise Directory is a powerful and proven online Web directory solution focused exclusively on making it easier, faster and smarter than ever for you to shop for the perfect franchise opportunity in Canada.
Most franchise directories use a 'portal Website approach' meaning visitors are usually overwhelmed with a variety of options like banners competing for their attention and way more resource options than they can manage.
The Canadian Franchise Directory uses a ‘search-centric approach’ making it easier to customize your search to your exact needs and desires, giving you the information you are looking for from the top Canadian franchises.
Best of all, we provide a real, tangible link between interested franchisees and franchisors. The Canadian Franchise Directory aims to find the perfect match that will hopefully establish a lasting relationship between franchisees and franchisors.
The difference is a more people-friendly experience that quickly gets you the search information you are looking for, while providing the additional research resources you need to get started on the road to Canadian franchising success!
People
Michael Donato
Founder & President
Michael is the youngest son of a genuine, Canadian franchise family.
His father, Michael Donato Sr., was a hairdresser and owner of four salons he operated with his wife and two eldest hairdressing sons, Lou and John. In 1981, Michael Sr. was approached by one of his landlords to open an ‘Italian eatery.’ The Donato family responded and launched Mrs. Vanelli’s.
In 1983, with 20 locations in Canada, the Donato’s ‘franchised’ their operation and were soon the largest Italian fast food franchise in shopping mall food courts in Canada.
Brother Lou felt food court patrons were ready for something radically new. In 1986, the Teriyaki Experience franchise opened in Toronto with equally sizzling success.
Between 1995-2001, Michael Jr. relocated to Italy to spearhead international development for the family’s two franchises. This is when he identified the intrinsic role the Internet could play in revolutionizing the franchise industry.
By taking the traditional trade show online, franchisors gain national exposure at minimal cost, while affording prospective buyers the convenience of shopping franchise opportunities from the comfort of their home.
In 2001, Michael Jr. returned to Canada and launched ISQ Solutions, a full-service hosting company that has grown into a national industry leader.
Today, Michael is focused on making the Canadian Franchise Directory the number one choice for Canadians pursuing franchise opportunities.
Phil Falcone
Vice President Marketing & Sales
Phil has over 15 years agency experience servicing some of the biggest companies and brands in the world, including eBay, MSN, Samsung, Unilever, P&G, Intrawest and TD Bank.
Originally schooled as a copywriter, Phil embraced the World Wide Web in 1999 and emerged himself in projects in which he could leverage the best of traditional media and integrate them with the revolutionary powers of new digital media.
Since then he has provided strategy, planning and creative direction for a number of Canada’s leading marketing agencies.
In addition to his role at the Canadian Franchise Directory, Phil is the Director of Strategy + Creative for Zebra Studios, the brand and marketing Agency of Record for Canadian Franchise Directory, as well as a long-standing preferred agency for Nike Canada, HBC, Skate Canada and Right To Play.
Media
For Immediate Release
October 1, 2008
Canadian Franchise Directory Launches
‘The Smarter Way to Shop for Franchise Opportunities’
(Toronto) – Franchise veteran Michael Donato today announced the launch of the Canadian
Franchise Directory as the newest and smartest way for Canadians to shop for Canadian
franchise opportunities online.
“The Internet has made it easy for people to search and inquire about franchise
opportunities, but most of these solutions take a portal-style approach and overwhelm
consumers with more information than they want or can handle,” explains Michael
Donato, Founder and President of the Canadian Franchise Directory,
“We represent the next generation of directory Website solutions by offering
Canadians an extremely, people-friendly ‘search’ approach that is that quickly gives
you the information you are looking, while providing the additional research resources
you need to get started on the road to franchise success!”
Canadians interested in potential franchise opportunities can conduct a simple search
based on business categories such as Automotive, Retail, and the very popular Fast
Food and Full-Service Restaurants, as well as investment levels and location.
Each search produces a list of relevant results that link to a Profile page that
details valuable investment information.
To complete the process, Canadians sign-up for free online to immediately contact
franchises about their interest, download a franchise brochure or view the franchise
Website.
Creating even more confidence in your investment decision is a downloadable Franchise
‘How-to-Get-Started’ Guide and a Franchise Supplier Directory of all
the professional service organizations you’ll need including lawyers, accountants
and financing companies.
“In times of economic uncertainty such as these, franchises continue to prove
their worth by significantly outperforming all other means of private enterprise,”
adds Donato. “The Canadian Franchise Directory is a simple, private and easily
accessible tool Canadians should consider when planning their next career or business
choice.”
Based in downtown Toronto, the Canadian Franchise Directory is available online
for Canadians to access 24/7. Franchises interested in listing should click on the
Advertise link to complete a profile page and online registration form. For more
information, contact:
Lisa Dobson
National Sales Manager
416.703.9622 x2X
lisa@franchisedirectory.ca