If You Have The Will, We’ll Show You The Way.
 Our famous juicy ribs are the star of our menu and the basis of Bâton Rouge’s reputation. But we also offer tender charcoal-grilled cuts of beef and fresh fish, crisp salads full of Louisiana sunshine, and exquisite appetizers.
Bâton Rouge is an experience in itself: superb cuisine, of course, but also the ambience that graces each of its restaurants. Whether you wish to spend intimate moments with someone you love, renew old friendships, or get together with your family, Bâton Rouge promises you nothing less than perfection, at the restaurant and on your plate.
The story begins with the opening of our first restaurant, in Laval. Right away, our concept set itself apart from the competition. Our founders attended to every detail: colours, textures, lighting, food quality, precision of recipes, presentation of dishes, service. They designed a menu rich in variety to meet the needs of a diverse clientele. To ensure a high standard of quality and freshness, they unanimously agreed to prepare all the food on site.
The popularity of Bâton Rouge restaurants quickly took off. Today our 21 franchises located throughout the provinces of Québec and Ontario can accommodate on average 230 diners.
Go Into Business For Yourself... Not By Yourself!
 The Canadian and American markets are full of new openings and business opportunities. We seek strategic growth rather than aggressive expansion in order to maintain the very essence of our successful concept.
Bâton Rouge franchisees benefit from a turnkey concept with a well-established history. Our services include site selection, lease negotiations, architectural design, interior decoration, marketing and promotional support, market studies, and ongoing operational support and training. Each new location is carefully selected and uniquely, designed to target and attract the perfect clientele.
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