Franchise Description
 The Howard Johnson brand has extraordinary strength. Howard Johnson is a name that people trust, respect and look forward to seeing wherever they travel.
The Howard Johnson story began with a small-town soda fountain in 1925, and 10 years later, Howard Dearing Johnson left his entrepreneurial mark on the world with the creation of the first franchised restaurant. In 1954, the brand expanded into lodging with the opening of its first franchised motor lodge in Savannah, Georgia. The Wyndham Hotel Group acquired the lodging component of the business in 1990. Today, the chain has over 475 hotels in 17 countries, and the Howard Johnson name is one of the most recognized brand names in lodging.
MARKET POSITION
For value-conscious families looking for familiar and dependable accommodations, Howard Johnson is a nationally recognized lodging chain that provides comfortable accommodations regardless of the travel occasion.The Howard Johnson brand provides amenities that today’s travelers expect.
HOWARD JOHNSON PLAZA HOTEL
Mid-rise or high-rise hotels featuring contemporary furnishings, banquet and meeting facilities, bell and room service, swimming pool, exercise room,and express checkout at most locations.
HOWARD JOHNSON INN
Low-rise hotels featuring free deluxe continental breakfast at sites without on-site dining; contemporary furnishings; a swimming pool; fitness centers; and small meeting rooms at most locations.
Training & Support
 We communicate our compelling product offering and value proposition through a powerful, integrated media campaign designed to reach customers at the right place and time.
Our extensive print and online efforts are designed to retain our current guests and get new consumers to try the Howard Johnson brand by pursuing an emotional connection with our target audience. To capture our share of the growing online market, we also maintain a strong presence on a variety of travel-related sites to reach consumers who are actively online.
RESERVATION CALL CENTERS
Our reservation centers are working to book reservations at your hotel 24 hours a day, every day of the year. These domestic and international reservation centers are staffed with dedicated, trained professionals, committed to maximizing revenues for your hotel.
Our Group Reservation Sales Department also negotiates, coordinates, and books groups needing 10 rooms or more. In addition, we work closely with franchisees to help ensure that their hotel’s description, rates, and inventory are accurate and up-to-date in all distribution channels.
WYNDHAM REWARDS
The Wyndham Rewards® program ensures a competitive offering in the hospitality marketplace that continues strong growth and member engagement. And it doesn’t stop there. The Wyndham Rewards® program also offers:
* Hundreds of rewards including gift cards, car rentals and airline tickets
* No blackout dates
* Special member offers
* Redemption online or by phone
* Free travel planning assistance from our program specialists
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